How to Create the Best Interior Design Portfolio (2024)

Putting together your interior design portfolio is the first step towards getting your first job or freelance project as a professional interior designer. No one will hire you without one. It’s your chance to showcase your best work, to show your strengths and impress people with your skills. But what do you include? How should an interior design portfolio be presented? What are employers really looking for in your portfolio? Who better to ask than Lucy Painter. Lucy looks at dozens of new interior design portfolios each week. She knows exactly what her clients are looking for when they are hiring new talent so read on for the inside track….

What do employers look for in a portfolio?

When Lucy Painter asked a range of clients what they really look for in an interior designer’s portfolio, the answers were varied. Some expected beautiful presentation skills, another wanted to see the story of the project develop, another wanted to see that a candidate had demonstrated their understanding of colour and materials. A client who designed exhibition spaces and gallery shows wanted someone who demonstrated a clear passion for the sector.

So where does this leave you when you’re just starting out and don’t have a lot of experience or real world projects to share?

The rules are the same for portfolios as for CVs – you need to tailor your interior design portfolio to the job or client you’re applying to. If this means that you create a small project or some sketches and quick visuals specifically for the jobs or projects you really want, it’s well worth the time and energy!

How to Create the Best Interior Design Portfolio (1)

The 5 Second Rule

Whenever you’re trying to make a lasting first impression, remember the 5 second rule. Your interior design portfolio should grab someone’s attention immediately. Whether it’s a strong cover image or clear and uncluttered layout, remember that first impressions last.

The same goes for an interview; many employers will make up their mind before you even have chance to speak so stand up straight, dress appropriately and smile with confidence!

An example of work from NDA tutor, Martin Nealon’s You Tube Portfolio.

If you’ve only just finished your interior design course, chances are you won’t have lots of real-world projects to share in your portfolio. The NDA’s interior design qualifications are taught around the entire design process which means that you leave having completed projects to a set brief. This will give you a well-rounded portfolio, even if you haven’t done any actual paid work. It’ll include design development, technical drawing and renders.

The most successful NDA students start pitching for work before they even complete their degree or diploma. Completing projects for friends and family or offering your services for free or small fees in your local area can be a great way to pad out your interior design portfolio.

Your portfolio should clearly demonstrate your key skills but for junior designer roles and entry level positions you will also want to show that you have an understanding of the entire design process. Your portfolio should include examples of your technical ability as well as your thought processes so even if sketching isn’t your strongest skill, make sure you include at least one example.

If you have a specific area of expertise, you can always add an additional pdf or section to your portfolio to show this. This includes digital skills. So, if you’re a whizz on SketchUp make sure you include a link to your You Tube channel with walkthroughs or a pdf of static renders.

Size Matters

You’ll ideally need both an online portfolio and a downloadable version to allow employers to view your work offline. Some are still old-school and will want to print your portfolio out. This can throw up issues with file sizes.We Transfercan be used for sending larger files but also consider hosting your portfolio on a cloud-based storage solution such as Google Drive, Dropbox or OneDrive, even if it means paying for additional storage.

How to Create the Best Interior Design Portfolio (2)

Making an Impact

Aside from your amazing work, there are other ways to stand out from the crowd. Lucy suggests posting your portfolio as it’s an unusual way of putting your work forward and also means that an employer will look at it straight away. You can also create a video presentation where you talk through your work. This could be as a screen recording and voice over or animated presentation.

Presenting Your Portfolio

If you’re lucky enough to be called for interview, you’ll need to be prepared to talk through your portfolio. Don’t try and wing it! You may think you know your projects inside and out but prepare a proper presentation in advance.

Whether you have been called for an in-person interview or online meeting, you’ll want to be fully prepared. Make sure your presentation lasts no more than 15-20 minutes. Introduce your work – what you enjoy, where you believe your strengths lie, what projects you enjoyed the most and why.

This is your chance to be memorable and you want that to be for good reasons, not bad! So – these may seem like simple or obvious things, but….

  • Put your phone away. Don’t have it on your desk, don’t try and use it as a presentation tool and definitely put it on silent!
  • Stand up – when you stand, the tension drops out of your body and you instantly appear more confident – watch the video below.
  • Express yourself – let you personality shine!
  • Don’t be afraid! Any interview is good practice. Even if you don’t get this job, it’s all great experience for the future.

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How to Create the Best Interior Design Portfolio (2024)

FAQs

How to Create the Best Interior Design Portfolio? ›

Your portfolio should tell a compelling story about your design journey and expertise. Create a narrative that connects your projects, emphasizing your design philosophy and approach. Incorporate a brief description of each project, explaining your design concept and the problem you solved for the client.

How do I make a successful interior design portfolio? ›

Your portfolio should tell a compelling story about your design journey and expertise. Create a narrative that connects your projects, emphasizing your design philosophy and approach. Incorporate a brief description of each project, explaining your design concept and the problem you solved for the client.

What does a good interior design portfolio look like? ›

The main draw of your portfolio will be the photographs of finished projects, but you may also want to include design concepts, mood boards, renderings, layouts, and other documents in your portfolio that show how you came to each final product.

How do I make my design portfolio look good? ›

The visual side of an effective design portfolio
  1. Know the reason behind your portfolio. ...
  2. Create it as a form of personal branding. ...
  3. Display the right amount of work. ...
  4. Tell a visual story. ...
  5. Show it in action. ...
  6. Your portfolio is your personality. ...
  7. Explain your creative process. ...
  8. Showcase side projects.

How do I create an interior design portfolio with no experience? ›

Use your own home. If you've never had a client before and you don't have any photographs of projects you've worked on, using images from your own home can work well. Most people who go into interior design are passionate about what they do, and they will have 'cut their teeth' on decorating their own home.

How many pages should an interior design portfolio be? ›

Ideally, you want a portfolio with 10 pages. Some people recommend 8 ½” by 11”; I prefer a little larger because it gives you more real estate to showcase your strengths. You will want to include a cover page, a table of contents/introduction page, and the final page is your resume. That leaves you with seven pages.

What is a realistic budget for interior design? ›

As a general rule of thumb, we suggest allocating about 7-10% of the home's value for interior design expenses. This will give you a design with some "Mid-Range" products. If you're looking for "Designer" level finishes, we recommend budgeting about 25% of the home's overall value.

What are the components of an interior design portfolio? ›

This interior design portfolio example includes the following elements:
  • Cover and table of contents. The simple cover page and table of contents set the tone and let the portfolio recipient know what it includes.
  • About and services overview. ...
  • Interiors. ...
  • Project detail. ...
  • Thank you and contact info.
Nov 14, 2023

How do you make a killer portfolio? ›

10 tips for a killer design portfolio
  1. All killer, no filler. This should really be common sense, but you'd be surprised how often it isn't followed. ...
  2. Start and end with key pieces. ...
  3. Leave them wanting more. ...
  4. Get an online portfolio. ...
  5. Let the work speak for itself. ...
  6. Curate for the job you want. ...
  7. Self initiated work. ...
  8. Show your working.
Aug 23, 2022

What should not be included in a design portfolio? ›

DON'T: include everything

You're proud of everything you've ever created, there's no shame there. But here's the thing – you don't need to include every single thing you've ever made in your portfolio. This can actually detract from the impact of your best pieces and make your portfolio seem cluttered.

What is the best format for a design portfolio? ›

The best practice is to find two formats and stick to them. Having a website portfolio is best for exposure and interaction, and having a PDF or print portfolio showcase your layout, composition, and typography skills.

How many projects should I have in my interior design portfolio? ›

You should aim to include at least three projects in your portfolio, but ideally around five to show some variety in your work.

How can I do interior design myself? ›

10 easy steps for a great interior design
  1. Step 1: Take the measurements of your room. ...
  2. Step 2: Identify the best natural lighting. ...
  3. Step 3: Choose what to plan your design around. ...
  4. Step 4: Decide on colours. ...
  5. Step 5: Gather a colour patchwork. ...
  6. Step 6: Start with the walls. ...
  7. Step 7: Consider the floor.

How long should interior design portfolio be? ›

When designing a portfolio, a designer must take the time to narrow their work down to a select few that really represent their talents and their brand. As a rule of thumb, interior design portfolios should include 10 to 15 examples of a designer's work.

What is the best size for an interior design portfolio? ›

11x17 portrait and 17x11 landscape are the most common book sizes. Unless you have a driving reason why you need a book that is taller in portrait orientation or longer in landscape orientation, it's probably best to stick with the standard size. You can go a bit smaller or a bit larger, but don't go to extremes.

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